Brand Identity

I am proud to say that I came up with the perfect business name, chose a typeface that speaks for itself, and created a gripping narrative that captures the essence of Freedom Bikes…

Not just that, I crafted a memorable tagline that genuinely reflects the adventurous and sporty vibe of the brand.

I carefully handpicked the site colors, fonts, and images to give the site a rugged and authentic look that aligns perfectly with the brand’s aesthetic. To ensure the website serves its purpose, I created a persona for a Freedom Bikes customer that helped me align the business goals with the user’s objectives.

And lastly, to make sure the site is super easy to navigate, I defined user tasks during a usability test that helped me fine-tune the website’s usability.